Introducing Audiences: AI That Tailors Incident Communication to Every Stakeholder

When incidents strike, clear communication is crucial — but one size doesn't fit all. Customer support needs to know what users are experiencing and possible workarounds, execs need business impact updates and timelines, and engineers need deep technical details. Manually juggling these different communication needs is time-consuming, error-prone, and frustrating when every minute counts.

That’s why we built FireHydrant Audiences — a smarter way to automatically deliver the right information to every stakeholder in a language they understand. Whether it’s through Slack updates, Runbook automation, or custom summaries in the FireHydrant web UI, Audiences ensures the right people get the right information, instantly.

And we’re just getting started! We're already working on additional features like bringing Audiences to Microsoft Teams, adding multi-language support, and providing even more advanced customization options.

Easy Set Up, Instant Clarity

🎯 Customizable Audience Profiles

Owners can create default Audience Profiles that fit the company’s needs, and individual users can tweak their own preferences for the updates that matter most.

📌 Pre-Built Templates for a Quick Start

Not sure where to begin? We’ve got you. FireHydrant comes with ready-to-go templates for teams like Customer Support, Executives, and Engineering, so you can start using Audiences in minutes.

🛠️ Build Your Own for Total Control

Need something more specific? No problem! You can create custom Audiences with exactly the details each team needs. Just add a description and define the key info that should be included in the summary.

Seamless Incident Updates: Web, Slack, and Runbooks

💻 See Tailored Summaries in the Web UI

Inside the Incident Summary, you can switch between different Audiences to get a version of the update that fits your role. Want to always see a certain view? Set your preferred Audience as the default for a customized experience.

💬 Stay in the Loop with Slack Summaries

FireHydrant Audiences integrates directly with Slack, so your teams get updates without switching tools. Within Slack, you can:

• Receive role-based incident summaries automatically when you join an incident channel.

• Easily switch Audiences to view different summaries when needed using /fh summary.

• Set your Default Audience using /fh me so you always get updates tailored to your needs.

🚀 Automate Updates with Runbooks

With Liquid template variables, you can automatically pull Audience-specific details into your Runbook steps, ensuring each update contains exactly the right information for the intended audience. That means no more manually crafting messages for different teams — Runbooks handle it for you, instantly.

AI That Speaks Your Language

At FireHydrant, we take a thoughtful, intentional approach to AI — using it where it adds real value. AI in incident response isn’t about replacing people; it’s about removing the tedious parts so teams can focus on what really matters: investigating, troubleshooting, and restoring service faster.

FireHydrant Audiences is available now for customers with AI features enabled. Organization owners can access Audience Management through Settings to start customizing right away!